Sabiscale

Building a strong brand in a fiercely competitive market is the paramount target and responsibility of every brand experts, For a brand expert to build a formidable brand among numerous competing brands in the market, such brand must be rooted in a strategy that doesn't follow the market bandwagon trends. The strategy should be tailored in line with a within-out branding process. Developing a brand based on the rationale to compete along the hottest trends in the market could be dangerous for the sustainability of that very brand during difficult times. The competition to build a formidable brand that distinguishes itself from other competing brands in the market has been the major focus of many organizations. Some have found it a difficult mission, while it's the other way round for some. Some organisations within the carbonated beverage industry in Nigeria have adopted various playbooks to build outstanding brands that were built on trends which are unique

  3 Major Channels Target by Steve Jobs During Sales Pitching and Product Presentation. Human being is naturally designed to understand and interpret phenomenon, ideas, and concepts through different body organs. Every sales and marketing professionals need to target pitching activities at these channels, that is, the body organs through which their prospects understand concepts, for a clear and effective product/Service pitching presentation. In this piece, I'll talk about the about 3 major channels to target during sales pitch and presentation, and how it can help position your business to scale in the highly competitive market. Business developers or entrepreneurs need to understand these three phenomenal channels in which human tends to understand value propositions, for a better product/service presentation strategy The three major channels are: 1) Auditory 2) Visual 3) kinesthetic It quintessential for every salesperson to note that during sales pit

Content Marketer VS Copywriter, The best hire in this period. "Content is King" because it's the most effective way to propose values and convince prospects to make commitments.A Copywriter and Content writer are both specialists in the curation and formulation of content or copy strategy. Let's look into which is the best to hire between a content writer or Copywriter, for financially struggling businesses that couldn't afford to hire both Copywriter and Content writer simultaneously. Apparently, the coronavirus pandemic outbreak has severely affected the world economy. Customers now have reasonable excuses not to make a further purchase, while prospects are more adamant than before. This has now effect the search for survival strategies from many business managers. Could content strategy be the way out? It seems so. There is an increase in the rate at which many businesses are now more focused on effective content strategy, and putting out more job

5 practical approaches to handle pandemic sales objections. While doing some website traffic analysis works on my system last weekend, I heard a colleague in The Real Estate sales having a conversation with a lawyer friend on phone. My friend wanted to convince his lawyer friend to invest in a real estate in his residential area in Ibadan, Nigeria. A distress sale of a building in his residential area. Sales gimmicks apart, it was a property that worth investing in. But, the lawyer friend turned down the investment proposal. He said, "how sure are you that i have that money, and besides it's not during this pandemic period that you will expect me to invest." That was the response of a prospect to my Real Estate sales consultant colleague when pitching his friend for a fantastic real estate investment. I'm quite certain that will be the same experience for many salespeople out there in this period, numerous reasons for sales objections. People are now

An entrepreneur friend asked me a brain-racking question some weeks ago. She asked, how can she win a larger market share in her industry? I went on a minute of silence and responded, what would you prefer for your business? Winning competition battle or setting pace in your industry? My entrepreneur friend responded, she only wanted a larger market share. If that's the case, I would rather recommend your business set a pace in its industry, I responded. How do I go about this? She asked. I swiftly answered her, by creating new values yet to found within your industry. Businesses that set the pace in their industries, shift the pillars, and boundaries of values being offered within their industries. They are value innovators not industry competitors. Many businesses have been so engrossed with the industry competition rivalry, to point that they couldn't notice that the market they fiercely compete for is shrinking. Customers are resulting in alternative or substitute in

Do you know that Lagos alone inhabits a population of more than 9million people?. Oyo state as at present has more than 5million population. If you make some efforts to do a Google search about the current population in your state, you will be amazed at opportunities laying fallow to promote your business. If you're a fashion designer and you are not making use of this period to promote your business, you are not doing well at all. I am sure you are aware of the new normal in Nigeria, and the world at large. Humans covering faces with face masks. Everyone is taking extra precautionary measures to stay safe during the Pandemic period. Wearing of Face mask has been mandated, some recommended it for people in many states and countries all over the world. With this, I'm seeing free billboards moving up and down the street. How? you might want to ask me. Those face masks can be used as a marketing tool to promote your fashion design business. Most of the face masks I hav

Outdoor signage works 7days in a week, 24hours in a day. If your company cannot afford govt outdoor signage charges, you could turn your social media handles to your shop front. You can decorate your social media handles with your business signage. This brought to mind a story updated on Facebook by a former federal house of Representatives members in Nigeria. He had a plan with his team to buy food supplies to help the needy in his constituency during this pandemic and lockdown period. But team was faced with a challenge. The Politician wouldn't want to expose his team to virus by sending them to market to buy the food items, because of how crowdy the market is. After the meeting, he opened one of his social media handles and noticed a young lady just engaged all his recent posts, and followed him. The Politician checked on the lady's profile and saw that the lady was into foodstuffs sales and delivery. She flooded her social media handles with her busine

Spellbinding Sales Strategies from The Great Business Developer Ever. Every profession has some spectacular individuals whose name are written in gold, in the history of each profession. Many call these individuals Inventors, Innovators, Emeritus, Mentors, Trailblazers e.t.c. But when it comes sales, I think Jesus Christ is the best ever salesperson that has lived, and God is the best Business Manager one can ever think of. I'll give the reasons for my position but kindly read to the end before you hit me. The last sales strategy will surely make you agree with me. If you would agree with me, the product which God sent Jesus Christ to market to people in the world was SALVATION. Yes? Great! According to Merriam Webster dictionary, selling is the act of persuading or influencing others to a course of action or to the acceptance of something. God as the best business developer, develop a fantastic RTM strategy. How did he do this? God sent John the Baptist to do a brand

Exclusive method for email marketers to convert action inhibitors to higher paying customers. As an email marketing professional, I am pretty sure you would have once struggled to provide an assertive answer to the question, What to do with the long list of action inhibitors on your email contact list? Mostly called the non-responder list. There's nothing as frustrating as sending emails out to your email contacts, who later fail to take expected actions. Ask any digital marketer or marketing communications professional, their writing ego has been battered by non-responding email prospects. Most times we feel it's, in fact, better if these emails were not opened at all than being opened but getting inhibiting actions as the response. At least the mail sender could have easily suspected the mail subject. Having a handful of non-responding email list leaves email marketers in a decision Crossroad, especially when there is limited email cash budget in relation to

Three effective ways to measure future customers' buying decision time. Dear business developers, Business Owners, It is important you are able to correctly predict when next customers would request for your product/services. Many businesses have lost valuable customers to their smart competitors due to their inability to meet up with customers' inventory demand, they always run out of stocks demanded by these customers. Although many things could have caused this , especially when a business is facing dwindling cash flow crisis, yet there are smart ways to handle this kind of situation. Smart business managers are now trying to save their businesses from this mess by integrating different business technologies into their business operations, one of which is the use of enterprise resource planning softwares to prepare ahead of customers inventory demands. Though that is a great move, but best practice demands business managers should be able to correctly