Sabiscale

Building a strong brand in a fiercely competitive market is the paramount target and responsibility of every brand experts, For a brand expert to build a formidable brand among numerous competing brands in the market, such brand must be rooted in a strategy that doesn't follow the market bandwagon trends. The strategy should be tailored in line with a within-out branding process. Developing a brand based on the rationale to compete along the hottest trends in the market could be dangerous for the sustainability of that very brand during difficult times. The competition to build a formidable brand that distinguishes itself from other competing brands in the market has been the major focus of many organizations. Some have found it a difficult mission, while it's the other way round for some. Some organisations within the carbonated beverage industry in Nigeria have adopted various playbooks to build outstanding brands that were built on trends which are unique