Sabiscale

According to Al Ries "Only brand names register in the mind". To generate a business or brand name that registers in the mind of your target audience, you need some sauces of uniqueness in your brand identity building process. One of the hardest decision to make for most starter entrepreneurs is how to generate a unique brand name for their business or products. How to generate a unique brand name prone a big challenge because of the need for a brand name that rings a bell and resonates with business target customers. And because there are logical and emotional reasonings required for generating a unique brand name. Some supposed professionals claim to be experts in creating a perfect brand name, but the truth remains that there is no authority in creating a brand name. The process of creating the unique brand name for a business could only be a collaborative effort between the business owner and the supposed experts. Since the best brand name for a business is such t

Social media is indeed a gold mine for any organisation that wants to add massively to its return on investment. There has been a great increment in the rate at which new social media accounts are being created by people. Social media platforms like Facebook, Twitter, Instagram , Linkedln, Snapchat and many others now experience a massive increase in the number of newly opened accounts. Interestingly, Social media has now been a part of life of many people, while on daily basis an average of two hours is spent on at least a social media platform by individual account owners. According to Statistical ,Facebook has a 2.7 billion monthly active users,while Instagram has 1.1billion monthly active users. It's no brainer why many Businesses now integrate social media strategy into their business development strategy. According to Eric Qualman, “We don’t have a choice on whether we do social media, the question is how well we do it.” To make the best out of social media, a busin

Building a strong brand in a fiercely competitive market is the paramount target and responsibility of every brand experts, For a brand expert to build a formidable brand among numerous competing brands in the market, such brand must be rooted in a strategy that doesn't follow the market bandwagon trends. The strategy should be tailored in line with a within-out branding process. Developing a brand based on the rationale to compete along the hottest trends in the market could be dangerous for the sustainability of that very brand during difficult times. The competition to build a formidable brand that distinguishes itself from other competing brands in the market has been the major focus of many organizations. Some have found it a difficult mission, while it's the other way round for some. Some organisations within the carbonated beverage industry in Nigeria have adopted various playbooks to build outstanding brands that were built on trends which are unique