Posts

Showing posts with the label Business improvement

Unveiling the Sales Vs Marketing Showdown: Unraveling Roles, Rewards, and the Quest for Consumer Heart

Image
Since the separation of the Sales and Marketing departments within the business development operations this has marked the beginning of the Sales Vs Marketing Showdown within many business organisation.The art of advertising and consumer persuasion plays a crucial role in driving sales and business development in the dynamic world of commerce. In their pursuit of success, brands rely heavily on their marketing departments to develop campaigns that inform and allure potential customers. Directly interacting with consumers with the objective of attaining short-term sales goals, salespeople work in tandem with marketers. Although the terms "salesman" and "marketer" are frequently used interchangeably, it is essential for a company's path to prosperity to recognise the subtle but significant distinctions between these two roles.In this post, i will be Unveiling the Sales Vs Marketing Showdown, and Unraveling Roles, Rewards, and the Quest for Consumer Heart. Th

9 effective ways to retain your customers and make them crave for your product

Image
Tony, a carpenter friend of mine once asked me how he could win back customers he had lost and at the same time keep the ones he had. Without a second thought, the first question I asked him was the reasons he lost his customers and the effective ways he could use to retain the ones he had at that period. My confused friend thought for about 10 minutes but didn't provide an appropriate answer to the questions asked. Most companies that have gone into extinction didn't experience a downfall in just one day. It was a result of consistent failure to attract customers, retain them and make them loyally crave for their product or service. But, customers can't be retained by magic or by simply asking them to stay, some factors must be present in your system as an organization to make the one-time buyer vow his or her loyalty to your product. Little wonder some really old products are still craved after by millions of people all around the world. Have you ever wondered how

3 proven tactics to unlock sales inhibitors of your product sales

Image
Sales inhibitors are unconvinced prospects about the value your product tends to provide. Sales inhibitors negatively affect the expected rate of return on investment by business owners. Consequently, it results in an erratic cash flow in any business organization. Over the years I have seen business owners and service providers spend a whole lot of money on advertising campaigns and other forms of promotional strategies for their products or services. As a result of this, they channel their energy towards telling their target audience the value of their products which prospective and existing customers stand the chance to enjoy. Since selling can't be done in isolation coupled with the fact that the sales rate of any business organization determines whether they are in the market transform into an industry giant. In order not to run out of business, most entrepreneurs strive to differentiate their brand from others to increase their product demand and stabilize their sales. A