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Because of the increasingly competitive nature of today's business environment, Lead Generation has evolved into an essential component of marketing plans for businesses of all sizes and in all sectors. It entails locating people who have the potential to become customers and guiding them through the sales funnel in the hopes that they will finally become paying clients. In this extensive post, i will delve into the complexities of lead generation, its significance, as well as the step-by-step procedure of effectively generating leads and inconverting them into customers The Definition of Lead Generation and the Differences Between Leads The meaning of the term "lead generation" may be interpreted slightly differently from one company to the next, but in general, it refers to the process of locating and enticing individuals who may be interested in purchasing a particular good or service. On the other hand, a lead is a person or organization that has expressed inter

Social media has metamorphosed into a resourceful tool for businesses to showcase their products or services to their target audience. Multi-million dollars of transactions are being made on various available social media platforms between businesses and customers. This has seen many small and corporations casting their nets into the sea of social media to acquire more customers for their businesses. However, as promising as social media sales is, it requires creativity and know-how of ads-set or targeting to get maximum returns on ads spent. This article will walk you through a step by step process to create a powerful ad-set that 10X your product sale on social media platforms like Facebook and Instagram. Three important parts that form an effective social media advert are the Ad headline, Ad copy and Ad graphics. Although there are other parts of an effective social media structure like landing pages and copy creativity, we won't discuss those other parts for now because t