Three important professionals to hire for a successful Social Media strategy

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Social media is indeed a gold mine for any organisation that wants to add massively to its return on investment. There has been a great increment in the rate at which new social media accounts are being created by people. Social media platforms like Facebook, Twitter, Instagram , Linkedln, Snapchat and many others now experience a massive increase in the number of newly opened accounts. Interestingly, Social media has now been a part of life of many people, while on daily basis an average of two hours is spent on at least a social media platform by individual account owners. According to Statistical ,Facebook has a 2.7 billion monthly active users,while Instagram has 1.1billion monthly active users. It's no brainer why many Businesses now integrate social media strategy into their business development strategy.

According to Eric Qualman, “We don’t have a choice on whether we do social media, the question is how well we do it.” To make the best out of social media, a business manager needs a cutting edge social media strategy. However, no matter how a social media strategy is excellently drafted, if its execution falls in the wrong hands, it will no doubt end up ineffective. This is why in this piece, I will walk you through the three important professionals needed for a successful social media strategy. These three professionals are the social media manager, social engager and social media marketer.

The social media manager.

The social media manager can be best described as a creative. He's in charge of scheduling and posting of contents on various social media pages of the organisation. A social media manager is also saddled with the responsibility of creating graphic designs, videos and captions for every post that are updated on the social media pages. He also gives analytic reports on the performance of the contents updated.

The social media engager.

Creating a position for a social engager might sound hysteric, but the truth is that the position is requisite for a successful social media strategy. A social engager is a person who engages with fans and followers on the organisation's social media pages. He responds to comments, messages and enquires on posts updated on the social media pages.It is apalling that some organisations do turn off their leads with the mammoth hang-on in their message and comment boxes. Hiring a social media engager who engages fans, leads , or prospects on your social media pages would make them have a feeling that they are important to your organisation.

The social media marketer

The sole function of a social media marketer is to drive sales for the organization via social media platforms. A social media marketer is a social media ads expert who understands how to tweak copies for customer conversions. A social media manager manages Facebook ads, Instagram ads, LinkedIn ads, and other social media ads. He's also in charge of formulating giveaway and contest strategies on the social media pages. Just like the social media manager, he also gives analytic reports of campaigns carried out on the organisation's social media accounts.

The discrepancies in functions among these three professionals might seem awkward to some organisations, especially the small medium business owners. It might not be that glaring, but indeed each of these three social media professionals has its peculiar functions. Some large organizations that recognize the peculiarity do employ different persons for each of these positions.However,as disparate these positions might have been explained here doesn't necessarily imply that a single person cannot occupy these three positions. In fact, many budding organizations do this to cut expenses. These discrepancies are explained here to help business owners understand the right heads needed for a successful social media strategy. From the above explanation, We can safely conclude that a social media manager creates, while a social media engager engages, and a social media marketer sells.

I hope you gained some insights from this post. Kindly click on INSTAGRAM, TWITTER, FACEBOOK to follow Sabiscale social media pages, for your daily business and personal growth hacks.

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