One insanely winning business strategy by Domino's Pizza to help Entrepreneurs scale

-

It's arguably right to claim that Small Medium Entreprises (SMEs) is instrumental to development of any Nation's economy. American economy is a case to study.  Any serious Nation should take development of SMEs as top priority.

It's in view of this that I write this piece, to help SMEs develop a winning business development strategy.

  I know how difficult it is for SMEs to beat the big names in their industry, to have their fair share in the market. I have once been there , I am still there.

As a fashion designer, you cannot just rise overnight without a crazy winning business strategy to beat the likes of Nike, Addidas , Versace e.t.c in the fashion industry

I know you need your fair share in the market, how then do you get your own fair market share as an entrepreneur?

It's simple, my advice to you is to create a niche for yourself in the industry

How can you do this?

Great! just do a weakness competition analysis of those big names in your industry

You cannot beat the big brands in the industry by competiting with them from their strong points, all you need to is study their weak points.

Try to look into the aspect they are unable to cover in their business operations. It may be in form services or products they are not meeting up to customers'/ Clients' expectations.

Capitalize on that small flop , and build a niche for your business around that flopping area.

Take a look into how this approach was beautifully executed by a renowned American  pizza multinational restaurant chain, Domino's Pizza.

Domino's pizza became renowned pizza maker not because there weren't other Pizza restaurants and delivery outlets in America.

Domino's pizza was established out of shortcomings of existing pizza delivery outlets.

Domino's Pizza capitalize on the cold pizza delivery shortcomings by other pizza delivery outlets, to provide hot pizza delivery in lesser time than others in the pizza delivery business.

That was how Domino's Pizza beat other pizza restaurants it met in business.

I'm very sure your competitors can never be good in every areas of their business operation.

 You have to do your own due diligent findings about their shortcomings and build a niche around that.

Kindly share your thoughts in the comment box and subscribe to my blog for more winning business strategies.

I LOVE YOUR BUSINESS .

 

Kindly share your thoughts in the comment box.

Read more interesting contents on Sabicale blog

Comments

  1. Sabiscale.comDecember 15, 2019 at 1:29 AM

    Doing competitor's weakness analysis will always make you have a headway in business.

    ReplyDelete

Post a Comment

Popular posts from this blog

Technological effect on increased unemployment rate, simple way out.

-
Image
I was watching television yesterday, when I saw an invention of a self-driving car,which means humans will face extinction in that particular field. Don't forget it's a machine (car) that is being run on a software,what about if the software was hacked or was corrupted what to you think will happen to the passengers? Tech will render people jobless in the long run. That was the statement of a friend when we were engaged in a discussion about "future of work and present unemployment problem". My response was that,technology improves business productivity than man power and It cuts cost of production. Truly,tech will make some people jobless because it will make some jobs go into extinction. Yet,Tech creates new jobs with new ways of doing it. It changes the narrative of how works are being done. Technology will surely make some businesses go into extinction, but some will continue to wax stronger because they are flexible enough to
Read more

Unveiling the Sales Vs Marketing Showdown: Unraveling Roles, Rewards, and the Quest for Consumer Heart

-
Image
Since the separation of the Sales and Marketing departments within the business development operations this has marked the beginning of the Sales Vs Marketing Showdown within many business organisation.The art of advertising and consumer persuasion plays a crucial role in driving sales and business development in the dynamic world of commerce. In their pursuit of success, brands rely heavily on their marketing departments to develop campaigns that inform and allure potential customers. Directly interacting with consumers with the objective of attaining short-term sales goals, salespeople work in tandem with marketers. Although the terms "salesman" and "marketer" are frequently used interchangeably, it is essential for a company's path to prosperity to recognise the subtle but significant distinctions between these two roles.In this post, i will be Unveiling the Sales Vs Marketing Showdown, and Unraveling Roles, Rewards, and the Quest for Consumer Heart. Th
Read more

New year resolutions that will help you scale in Year 2020

-
Image
I'm glad you've made it through to another new year. Since yesterday I have started seeing new year resolutions flying on social media platforms. That's cool, it's good to plan to avoid failure. But, you will do yourself good to reflect on how well you have achieved your last year resolutions. I'm sure many of these resolutions were not achieved because they are not strategic but mere words of mouth. I've seen some organizations/multi-nationals commit this same planning error. Should you continue to commit this avoidable blunder? No , you shouldn't. My $1billion advice to you is to plan for the next decade, that is, have a 10years plan( 2020- 2030). Say, in the next 10years, I want to achieve this or that (....) However, that doesn't warrant you shelve your new year plans or resolutions. No! I'll advice you make conscious plans for year 2020, but ensure they are plans or resolutions are means to achieve your next
Read more