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If  your USP isn't connecting the dots for your clients, you will find it hard to sell at scale. The solution to prospects problem is in knowing their pain points. It's simply dialectical. Always ask questions that give you clear understanding of prospects pain points. Check out this questioning method(B2B) Salesman: Would you love to share with me the biggest challenge your company is facing? Prospect: We need to increase sales. Only 20% of our sales staff meet target. The prospect has just provided answer to his company pain point , not the challenge. Your work as a salesperson is to serve as a consultant to your #prospect ,help present him a practical #solution he has indirectly presented to you. If your company provides sales staff training service, you could recommend weekly sales motivation training for your prospect's sales staffs. Always make prospect clearly understand what's in it for him if he finally transacts wi

I was watching television yesterday, when I saw an invention of a self-driving car,which means humans will face extinction in that particular field. Don't forget it's a machine (car) that is being run on a software,what about if the software was hacked or was corrupted what to you think will happen to the passengers? Tech will render people jobless in the long run. That was the statement of a friend when we were engaged in a discussion about "future of work and present unemployment problem". My response was that,technology improves business productivity than man power and It cuts cost of production. Truly,tech will make some people jobless because it will make some jobs go into extinction. Yet,Tech creates new jobs with new ways of doing it. It changes the narrative of how works are being done. Technology will surely make some businesses go into extinction, but some will continue to wax stronger because they are flexible enough to

Businesses are like organism, they have development stages. A business has 3 development stages. The first stage of development is where you employ more hands,because you are not able to handle every business activities anymore. When the reality of payment of staff salary dawn on you ,you begin to think of escape strategies. Dont worry, It's a sign that your business has just reached the next development stage. It's at this stage that those who take their business as truly business survive At this point business owners think of reducing staffs,they suspect  staffs effectiveness and bothered about staffs salaries Thinking how to rescue your business from that mess? Reflect on which aspects of your business consume most of your business time. Is it Administration or Buisiness development? You should spend more of your time on reinforcing your business development strategies,else business may continue to sink. A flashback to the fi

Any business that wants to scale large in market must make it mandatory it have a clear cut customer description and the understanding of the channels to reach out to the customer. There is the need to know who your customers are within the market. Are they residential ,commercial or industrial consumers? Having done this, there is the need of understanding your customers' language( spoken and unspoken) How do you go about this? It's simple, work on understanding their needs, lifestyle and suggestions. Having done the above, you would be able to know how to reach them and meet their needs through the channels they read, respect and listen to.

Brands are ideas yet materialized. Branding is the process of materializing ideas. When ideas are materialized, they are presented in forms of products/ Servces. Your product communicates your idea to people.  Hence, the process of transforming ideas to product can be called branding. It's at this point of branding that some business/brand managers get things wrong.  Some elements ought to metamorphize from the idea stage into product ,but are unconsciously  filtered away during branding process. This result to wrong commucation of what the brand ideally intends to communicate through the product. Business vision and Mission aren't excluded from the branding process. A business starts to fall asunder at the point where its mission and vision don't allign with the brand its represent. At this point,some managers are devoid of clarity. This marks the beginning of their managerial blunder. This managerial blunder do adversely affect busines growth When

Entertainment mixed #promotional activities and events are truly  great approach to call prospects' attention to your #business . #customers /prospects love to be entertained as you call their attention to your products/services. That's why malls and stores marchandisers are adding entertainment sauces to their #strategy . Even in #outdoors #sales activation events. But as you  plan an entertainment mixed #adverts , outdoor promotional activities/events, don't make  #prospects /suspects too entertained to the point that they forget to make (reasonable) demands for services/ #products As they feel entertained,at the same time add reasonably to your return on investment. Your promotional activities/adverts should be able to propel demand for your services/products,even as they are being entertained. That aspect of call to action mustn't be compromised in any promotional activity.

Are you SEEING or LOOKING? It is either you are LOOKING or SEEING with your eyes. What distinguishes creative innovators from any other person is that they are always Seeing, which gives them new insights and fresh ideas about  common phenomenon. The reason for the few existing number of innovators is because many are Looking but not Seeing. A person who SEES when observing a cow and sheep, SEES leather, wool and Furs. Those who LOOK when observing a Cow looks movement, colour, and meat. Ideas, insights and reality live beyond looking, keep Seeing. My advice for you today is STOP LOOKING and Start SEEING! Do have a great day ahead of you as you start seeing .

Social selling is a selling process adopted by Business Developers to sell their product or services, by building quality relationships with prospects both online and offline. At every civilization stage,the  available Technology  determines the platform for  social selling. Social Selling has been with human beings time immemorial. It's isn't just a modern language. Even before the emergence of dot com craziness. Today, social selling is now mostly done on social media platforms like LinkedIn, Twitter, Facebook and the likes. Social selling techniques are personal branding,updating storytelling contents, Getting updated with social trends , direct interaction with customers and clients. Many industries have now started integrating social selling into their strategy to attract more customers and clients to familiarize and transact with them. Social selling is really making wave in sales today, especially in the B2B sales . Maybe because prospects don't want

Effective marketing #strategy no more depend on the width of your spending capacity,but on the width of your brain. All thanks to #REMARKABLE content Marketing. A remarkable Content allows industry stakeholders to give remarks on company's inventories. A remarkable content has five effective cyclical value-chain features #Informative - #Educative - #Contributive - #Evaluative - #Reformative. Informative:Unveils/Presents company's product Educative:Crytalizes values that customers tend to get Contributive : #Stakeholders comment their perspectives of product  values.Also an avenue for feedback. Evaluative:Following up and responding to Stakeholders' perspectives and feedbacks. Reformative:Using stakeholders'/ feedbacks to create new product line. A remarkable marketing content should serve as a source for company's Product line expansion Wikipedia didn't just top E ncyclopedia  Britannica as top 5 most vi

Dear #Entreprenuers Being a SMEs business owner can be very stressful, especially Micro Small #Enterprises From making sure your products meet acceptable standards,to managing the operations of the business. Especially having your fair share in the market. It's very stressful and challenging At the point of getting customers to patronize the product is where most entrepreneurs give up Seeing the budget spent on Marketing by multinationals in their industry alone, shy many away from  business. But there is no need to give up! You have the powerful tool at your disposal, called #POWERBASE .  Every entrepreneur has its own power base. Your power base can be your immediate family,colleagues , religious members,neighbors, e.t.c. You don't necessarily have to spend huge amount on Media or outdoor marketing like those multinationals before having your fair share in market. Using your power base as channel of customer acquisition