Understanding Branding process for effective product sales

Brands are ideas yet materialized. Branding is the process of materializing ideas.

When ideas are materialized, they are presented in forms of products/ Servces. Your product communicates your idea to people.

 Hence, the process of transforming ideas to product can be called branding.

It's at this point of branding that some business/brand managers get things wrong.  Some elements ought to metamorphize from the idea stage into product ,but are unconsciously  filtered away during branding process.

This result to wrong commucation of what the brand ideally intends to communicate through the product.

Business vision and Mission aren't excluded from the branding process.

A business starts to fall asunder at the point where its mission and vision don't allign with the brand its represent.

At this point,some managers are devoid of clarity. This marks the beginning of their managerial blunder.

This managerial blunder do adversely affect busines growth

When clarity is aversed during branding process, the product is at the recieving end.

 Consequently  communicates fuzzy images of the business to the potential  customers. This inflates the number of demand inhibitor customers .

Before embarking on branding, there is a need for astute intentionality and clear understanding of how you want your business  to be percieved out there.

Do your homework before someone outside suggests its  own work to you.