Experiential Marketing, a void Strategy without call to actions

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Entertainment mixed #promotional activities and events are truly  great approach to call prospects' attention to your #business.

#customers /prospects love to be entertained as you call their attention to your products/services.

That's why malls and stores marchandisers are adding entertainment sauces to their #strategy. Even in #outdoors #sales activation events.

But as you  plan an entertainment mixed #adverts, outdoor promotional activities/events, don't make #prospects /suspects too entertained to the point that they forget to make (reasonable) demands for services/#products

As they feel entertained,at the same time add reasonably to your return on investment.

Your promotional activities/adverts should be able to propel demand for your services/products,even as they are being entertained.

That aspect of call to action mustn't be compromised in any promotional activity.

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