Sabiscale

An entrepreneur friend asked me a brain-racking question some weeks ago. She asked, how can she win a larger market share in her industry? I went on a minute of silence and responded, what would you prefer for your business? Winning competition battle or setting pace in your industry? My entrepreneur friend responded, she only wanted a larger market share. If that's the case, I would rather recommend your business set a pace in its industry, I responded. How do I go about this? She asked. I swiftly answered her, by creating new values yet to found within your industry. Businesses that set the pace in their industries, shift the pillars, and boundaries of values being offered within their industries. They are value innovators not industry competitors. Many businesses have been so engrossed with the industry competition rivalry, to point that they couldn't notice that the market they fiercely compete for is shrinking. Customers are resulting in alternative or substitute in...

Do you know that Lagos alone inhabits a population of more than 9million people?. Oyo state as at present has more than 5million population. If you make some efforts to do a Google search about the current population in your state, you will be amazed at opportunities laying fallow to promote your business. If you're a fashion designer and you are not making use of this period to promote your business, you are not doing well at all. I am sure you are aware of the new normal in Nigeria, and the world at large. Humans covering faces with face masks. Everyone is taking extra precautionary measures to stay safe during the Pandemic period. Wearing of Face mask has been mandated, some recommended it for people in many states and countries all over the world. With this, I'm seeing free billboards moving up and down the street. How? you might want to ask me. Those face masks can be used as a marketing tool to promote your fashion design business. Most of the face masks I hav...