Experiential Marketing, a void Strategy without call to actions

Entertainment mixed #promotional activities and events are truly great approach to call prospects' attention to your #business . #customers /prospects love to be entertained as you call their attention to your products/services. That's why malls and stores marchandisers are adding entertainment sauces to their #strategy . Even in #outdoors #sales activation events. But as you plan an entertainment mixed #adverts , outdoor promotional activities/events, don't make #prospects /suspects too entertained to the point that they forget to make (reasonable) demands for services/ #products As they feel entertained,at the same time add reasonably to your return on investment. Your promotional activities/adverts should be able to propel demand for your services/products,even as they are being entertained. That aspect of call to action mustn't be compromised in any promotional activity.