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Showing posts from September, 2019

Experiential Marketing, a void Strategy without call to actions

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Entertainment mixed #promotional activities and events are truly  great approach to call prospects' attention to your #business . #customers /prospects love to be entertained as you call their attention to your products/services. That's why malls and stores marchandisers are adding entertainment sauces to their #strategy . Even in #outdoors #sales activation events. But as you  plan an entertainment mixed #adverts , outdoor promotional activities/events, don't make  #prospects /suspects too entertained to the point that they forget to make (reasonable) demands for services/ #products As they feel entertained,at the same time add reasonably to your return on investment. Your promotional activities/adverts should be able to propel demand for your services/products,even as they are being entertained. That aspect of call to action mustn't be compromised in any promotional activity.

Industry Leaders are Seers

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Are you SEEING or LOOKING? It is either you are LOOKING or SEEING with your eyes. What distinguishes creative innovators from any other person is that they are always Seeing, which gives them new insights and fresh ideas about  common phenomenon. The reason for the few existing number of innovators is because many are Looking but not Seeing. A person who SEES when observing a cow and sheep, SEES leather, wool and Furs. Those who LOOK when observing a Cow looks movement, colour, and meat. Ideas, insights and reality live beyond looking, keep Seeing. My advice for you today is STOP LOOKING and Start SEEING! Do have a great day ahead of you as you start seeing .